The Alfa Romeo Brera first appeared as a concept car at the 2002 Geneva Motor Show. It was designed by Giorgetto Giugiaro at Italdesign Giugiaro, and was a large luxury sports car with V8 power. Before it was released, the Alfa Brera concept car was voted "Best of Show" by Autoweek magazine at the Geneva Motor Show, "Best of Show" in the prototype category at the Villa d?Este Concorso D?Eleganze, it picked up two prizes at Challenge Bibendum 2002, and "the Most Fascinating Car" award at the Super Car Rally 2002 form Paris to Monte Carlo.
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